Japan Week in South Africa

Japanese excellence on display in the City of Gold

What comes to mind when you think of Japan? The country represents many things to different

people: ancient ideals, specialty foods, and perhaps a few famous brands. However, many

consumers are only aware of the biggest names in automobiles and electronics when in reality,

a diverse set of products are available to South African consumers.

Top architecture, artistic body painting, fascinating nail art, innovative hair products, the finest in

music technology, home appliances, sportswear, personal computers, outdoor equipment,

cameras, film, electronics, automotive, and more will be highlighted in a unique event to be held

in one of Africa’s most prestigious shopping centres.

Japan Week 2014, to be held inside Sandton City, will showcase all of these products and more

from 26 – 31 March 2014, all under one roof.

The event is sponsored by the Japan External Trade Organization (JETRO), a governmental

agency designed to promote trade and investment between Japan and the rest of the world.

Japan Week aims to educate and entertain consumers while also highlighting trade

opportunities and partnerships between the two countries.